Email marketing campaigns are created to achieve a specific objective and it depends on the email open rate. If nobody opens your email then the business owners or marketing exerts cannot generate new business from email marketing. The best way to measure the effectiveness of this marketing strategy is through the open rate. That is why we bring you this post with the recommendations that you should follow to increase email open rates for successful email marketing.

There are several tools that are available in the market that helps to measure the percentage of the email open rate of your emails. One of them is Mailchimp, which generates an image in each email that is invisible to your users and indicates when the email has already been opened. This way you can get your statistics. Almost every email marketing tool has its own way to show the campaign stats. So, it is important for you to make effective strategies for good results.

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